BeatRoute is an intelligent field force CRM and sales execution platform designed to help mid-sized businesses drive performance in their distributed sales and service teams. Purpose-built for organisations managing large field operations—whether across retail outlets, distribution networks, or service territories—BeatRoute empowers sales managers, field reps, and distributors with a unified solution to plan, execute, and monitor frontline activities with precision and agility.
At its core, BeatRoute offers an AI-powered Sales Force Automation (SFA) tool that goes far beyond conventional CRMs. It integrates seamlessly with ERPs and back-office systems to provide real-time insights, smart visit planning, beat scheduling, and dynamic route optimisation. The platform enables field reps to digitally check-in at outlets, conduct guided in-store execution tasks (such as visual merchandising and inventory audits), and record orders, feedback, or competitor intel—directly from a mobile app.
Mucheki Consulting implements BeatRoute by tailoring its AI-powered field force CRM to the unique needs of mid-sized businesses. By integrating seamlessly with existing ERP and back-office systems, Mucheki ensures that clients gain real-time visibility into sales and service operations. From smart visit planning and beat scheduling to dynamic route optimisation, the platform is configured to streamline field execution while aligning with broader organisational goals.
Through Mucheki’s implementation approach, sales managers and field teams are empowered with practical tools that enhance productivity and accountability. Field representatives can digitally check in at outlets, conduct guided in-store tasks such as visual merchandising or inventory audits, and capture orders or competitor insights directly via the mobile app. This hands-on enablement allows organisations to achieve greater efficiency, data-driven decision-making, and consistent execution across distributed sales and service networks.