The Al Faris Group, based in Dubai, provides much of the heavy-lifting equipment for the unabated construction going on across the Middle East, including for the world’s tallest building, the Burj Khalifa, as well as for the Dubai Metro and Dubai International Airport. To help streamline the rental of over 3,000 machines—worth an estimated $400m—on thousands of construction projects and managing around 3,200 employees, the company decided, in 2014, to adopt a cloud-based ERP solution from NetSuite.
